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We've all heard of the 'know, like and trust' factors of marketing. But really? Does it really mean endless social media posting? In this episode I chat about my three marketing 'w' approach, which has helped even the most introverted of business owners be more confident in marketing. You'll discover that marketing is about the wave, the woo and the wed! If we aren't making the income we want, it's usually because we just aren't 'waving' and 'wedding' enough... listen and enjoy the challenge.
I see so many 'new' business owners juggling multiple businesses - and usually none of them are making anywhere near the income they could be. They use the excuse 'Well, I'm a multi-passionate, so I'm doing lots of things and hoping that one of them will take off'. Listen to this short chat about what to do if you are juggling and struggling (or justifying) focusing on ONE thing - you might just be surprised at my suggestions!
An introductory chat about my personality profiling tool - The WowArchetype - designed for entrepreneurs. Discover if you are a VisionMaker, PassionMaker, PeaceMaker or HeartMaker. I've spent decades teaching many well known personality profile systems, and whilst great, they all tend to be 'employment' focused. This easy to remember personality profile is ideal for business owners.
When you've listened to this podcast, you can take my FREE Quiz to discover how your personality impacts your business (and even your marketing)! Click to take the quiz here now.
Take the free WowArchetype Take the Quiz
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If you've worked with business or productivity coaches (or ever money mindset coaches), no doubt they have taken you through the 'ideal day, week or year' exercises? But does it work? And how much has it really changed the way you run your business or life? In this episode I chat about ideal days, weeks and years and how to make them work in your favour (not just frustrate you).
In this episode I tell the story of my personal transformation from trauma and survival to starting my own personal brand and success over the last decade. I share how in one day, back in late 2009, my whole world crashed and that led me on a 10 year journey of healing, building, leading and forgiveness. I wouldn't be doing what I'm doing today without this very painful, and very instrumental decade.
WowArchetype Personality Quiz: Take the quiz now
Patriarchy Stress Disorder is the invisible inner barrier to women's happiness and fulfilment... and it's the title of the best-selling new book by Dr Valerie Rein. This book (and her work) has impacted me so much, I thought I'd read you the Introduction chapter. I encourage you to listen to this podcast, then go out and buy the book!
Patriarchy Stress Disorder, by Dr Valerie Rein.
There are many types of bees and they are vital little critters in the health of our world... but what on earth what have they got to do with building a business? Well, my clients know that I talk about three particular bees all the time to help them really 'get' the business building analogy.
See which bees you identify with...
The first is the HONEY BEE.
Now this one is described as a very social bee. I think of this bee as the marketing and client contact bee. Important in any business. This is the bee that is making Instagram stories all day long! and certain personalities thrive being the Honey Bee.
Then there's the WORKER BEE.
This one gets the jobs done. Ticks off the to-do's. Does the work. Builds the website. Sends the emails. Does the admin. You get the picture. It's often the primary role of most business owners and they can get stuck here and it can stop them growing. Doing doing doing.
And finally there is the Queen Bee. She is responsible for the growth of the hive...
Sorry Kevin, your Field Of Dreams philosophy just doesn't work with marketing!
So many women meet with 'resistance' when it comes to marketing, especially those who have yet to make the leap from side-income to abundance. They have the 'build it and they will come' mentality, sometimes without even realising it. They stay in hobby-mode for way too long and it comes from a distorted view of marketing. This resistance is rooted in fear. Fear of visibility, fear of rejection, fear of failure. And it doesn't help when every second ad that follows us around on social media is promising us the marketing 'hacks of 7 figure entrepreneurs'.
In this podcast I chat about a completely different way to view marketing - and it's got nothing to do with any latest method or sales funnel. Listen and let your whole mindset about marketing be challenged.
As a business coach and strategist I often get asked 'what should I charge for my product/service'. More often than not, the question is about 'am I really worth it' to charge this price? A frank chat about money mindset, marketing, pricing and women.
I've completely changed my mind on these subjects. The usual advice goes something along the lines of 'get a bigger vision', 'get organised' and to make sure you have 'me time'. Which sounds right... but is it? This puts us in the blame seat, as if we are doing something wrong - and I no longer believe this is the full story. This episode looks at burnout, overwhelm and exhaustion from a trauma-informed approach - I think you'll find it a welcome and refreshing point of view.