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Lead Your Day
with Merilyn

A daily podcast

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EP62 | Not making enough money in your business? Listen to this.

Virus fears. Economic wobbles. There's enough stress just watching the news, let alone worrying about your business. If you are not making the income you need in your business, then the stress can be overwhelming. 

One of my brave Lead Your World Academy students asked this very question of me this week - "I'm not making money in my new business yet - what should I do?" But instead of giving her the answer directly, I asked her a series of questions, which I’m going to ask of you right now in this podcast.

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EP60 | Breaking free of the poor artist mindset, with award-winning Bree Noble

Woah... what an inspiring interview. Bree Noble is a music marketing & business coach, best-selling author of "The Musician's Profit Path", recognised speaker, and award-winning podcaster. As founder of award-winning podcast Women of Substance Radio and The Female Entrepreneur Musician, Bree is a champion and go-to resource for female Indie artists in all genres. She was also featured in a Forbes article called "Podcasting To Fight The Patriarchy". A MUST listen to help you re-wire what it means to be a creative and a woman in business. 

Bree's free online workshop "How To Attract Your 1000 True Fans, Without Wasting Valuable Time & Money On The Wrong Marketing Tactics" www.musiciansprofitpath.com

Bree: website, Facebook and Twitter
Women of Substance: Website, Facebook and Twitter

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EP57 | WowArchetypes & Marketing

How do the different WowArchetypes (entrepreneur personalities) market best? What are their strengths, their fears/avoidances and how do they feel about each stage of the marketing process. In this episode we explore marketing from a personality aspect, plus how best to market to client personalities as well. You'll enjoy the fresh insights. 

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EP55 | The only social media hack you'll need

Yesterday I was on a call with a friend who is wanting to grow her business. We had a fun time chatting, dreaming big and strategising. At the end of the call she asked.... "so what about Facebook and all the social media stuff? I hear so much differing advice, so how do I know what to follow?". I smiled, leaned forward, looked her squarely in the eyes and said, "Do you want to know what the real secret of social media is?". Listen to this episode and you'll find out what I said to her!

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EP41 | How to use the 'Love Languages' in business

Discovering the 'Love Languages' was one of those huge ah-ha moments in life. Suddenly it helped me understand people on a whole new level (especially the annoying ones too). This universal tool by bestselling author Gary D Chapman has helped improve relationships for decades... but how can we use this in business? This podcast explores how. 

Learn about Love Languages by Gary D. Chapman - 5lovelanguages.com

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EP34 | How To Sell Without Feeling Icky

Unfortunately 'sales' is sometimes a dirty word. Many new business owners (and especially Creatives) find asking for the sale uncomfortable. This episode is designed to get you loving sales! 

Inspired to join a mastermind? I am taking applications for my 2020 Lead Your World Mastermind right now. Apply here.

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EP32 | The snakes & ladders of business success - Part 1

The stats tell us that only 10% of businesses will succeed in their first 5 years of operations. So what makes the difference? In this two-part episode I chat about business as if it was the game of "Snakes & Ladders'. In this part I cover the 'snakes' that we want to avoid - the common mistakes that business owners tend to make in the first few years. 

Inspired to join a mastermind? I am taking applications for my 2020 Lead Your World Mastermind right now. Apply here.

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EP20 | The Three-W Approach to Marketing

We've all heard of the 'know, like and trust' factors of marketing. But really? Does it really mean endless social media posting? In this episode I chat about my three marketing 'w' approach, which has helped even the most introverted of business owners be more confident in marketing. You'll discover that marketing is about the wave, the woo and the wed! If we aren't making the income we want, it's usually because we just aren't 'waving' and 'wedding' enough... listen and enjoy the challenge.

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EP13 | Kevin Costner was wrong!

Sorry Kevin, your Field Of Dreams philosophy just doesn't work with marketing! 

So many women meet with 'resistance' when it comes to marketing, especially those who have yet to make the leap from side-income to abundance. They have the 'build it and they will come' mentality, sometimes without even realising it. They stay in hobby-mode for way too long and it comes from a distorted view of marketing.  This resistance is rooted in fear. Fear of visibility, fear of rejection, fear of failure. And it doesn't help when every second ad that follows us around on social media is promising us the marketing 'hacks of 7 figure entrepreneurs'. 

In this podcast I chat about a completely different way to view marketing - and it's got nothing to do with any latest method or sales funnel. Listen and let your whole mindset about marketing be challenged. 

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EP12 | Money mindsets - is it really our fault?

As a business coach and strategist I often get asked 'what should I charge for my product/service'. More often than not, the question is about 'am I really worth it' to charge this price? A frank chat about money mindset, marketing, pricing and women.

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WowArchetype Personality Quiz: Take the quiz now

 
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