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Lead Your Day
with Merilyn

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EP132 | Be Your Own Cheerleader (the power of PR) - with Caroline Joynson

Is PR still relevant in this age of social media? How can we self promote without being a self promoter? I'm chatting with PR expert Caroline Joynson about the power of PR and being your own cheerleader. 
 
Caroline is a PR Strategist and the founder of Cheerleader PR. Her mission is to empower passionate business owners to promote themselves with confidence - helping them to gain media coverage and PR so they can raise their profile, build relationships and make more sales. With 20 years’ PR experience, Caroline offers PR coaching, courses and consultancy. She works with clients locally, nationally and internationally, helping them to get clear on their message and share it alongside their unique story and expertise.
 
Caroline is a mum of two and is based in Leeds, UK. 
 
Caroline was recently featured in the UK Metro. Click to read.
Join her free Facebook group: FB group

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EP127 | How To Network Online Without Feeling Icky

A casual chat with Monica Perez Burnett about being real and enjoying the 'networking' you do online. There is so much pressure to do things that our personalities might not be comfortable - this episode discusses this - that emotion and nervousness is okay. 

Some of the great quotes from this episode include:

"Don't be afraid to be human. We need more than ever now to have that human touch. We're sick of the polish. We're sick of the professionalism- We want reality."

"What we actually take away from a presentation is the energy and who the person is.
We often, after the live, don't remember all your perfect three points.
All your crafted curated quotes. We remember that that person went live and that they were real."

"Business is not about your product, at all. Business is about how you can bring the extra, how you can bring the legacy building part into someones life THROUGH your product. What they want is you, if you're not willing to bring you to the table. It's going to be very...

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EP126 | Empty Chairs & Getting To Six Figures

How do you get to six figures with your business? It's the same thing that worked 30 years ago.

When someone starts out in business, often their first income milestone is 'six figures'. Most business owners make the mistake of focusing on the product or service, but as you'll see in this podcast, 'customer acquisition' (aka marketing) should be the focus.

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EP124 | How To Be A Stand Out Business, with Sarah Humphreys

In the rush to get online there's still a lot we can learn from brick and mortar businesses. My guest Sarah Humphreys shares from her 25 years in business, including offline and the events industry. She's built 6 success business, won the Women In Business Award in the UK and now is an ambassador for Mindvalley and well as coaching her own clients. You'll fall in love with Sarah (and her gorgeous accent!). 

Free resources from Sarah:
 
Make Your Next Move: Discover my step-by-step process to help you to adapt your coaching business to meet your ideal clients needs right now and reignite your cash flow. Link to download.
 
Light Up Your Brand online courses – Coaching Business Success Path 
Work With Me – 1:1 Coaching sessions and VIP Intensives 

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EP115 | Entrepreneur Mindset - The Long Game

I originally wrote this episode for online course creators - to help them think longer term about the business they are creating, and make the jump to self made CEO. There are lessons for everyone in here... including me!

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EP111 | What Is Working Now With Facebook Ads - with Josh Ubaldi

From actor to Facebook Ads expert, Josh is a breath of fresh air, proving that advertising should be fun, intuitive and one of the most people-centric activities you can do. We chat about the conflict between pain points and positivity, and are ads really as cheap as the rumours say during this pandemic. Enjoy this motivating chat. 
 
Josh helps mission-driven course creators, authors and experts use Facebook ads to grow their businesses and client bases. From locating perfect buying audiences to nurturing leads into sales, clients and students are able to create previously unseen ROIs, and create sustainable businesses that promote freedom and service.  
 
To contact Josh:
Get help with your next step with Facebook advertising, whether you just want to get started, or need to improve your strategies and results. Grab your free guide at: fbadsmadeeasy.com

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EP101 | Making Social Media Social - with Online Visibility Expert Colette Elting

Visibility is something many people struggle with. They know they need it, but the world of social media can leave them intimidated and unsure of what to post, and when and is anyone even noticing. A chat with Dutch Online Visibility Expert and Marketing Mentor Colette Elting. It also happens to be her first podcast interview in English! And we all think she did amazingly well.

To contact Colette:

Website: www.comma.cc
Email: [email protected]

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EP91 | Why Do I Do Open Workshops?

The online education space is saturated with launch methods such as PLF, webinars, free video series, email launches and challenges galore. I believe we are all getting a little tired and jaded and hunger for something with a little more relationship based. That's why I do free Open Workshops. This episode chats about that. 

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EP62 | Not making enough money in your business? Listen to this.

Virus fears. Economic wobbles. There's enough stress just watching the news, let alone worrying about your business. If you are not making the income you need in your business, then the stress can be overwhelming. 

One of my brave Lead Your World Academy students asked this very question of me this week - "I'm not making money in my new business yet - what should I do?" But instead of giving her the answer directly, I asked her a series of questions, which I’m going to ask of you right now in this podcast.

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EP60 | Breaking free of the poor artist mindset, with award-winning Bree Noble

Woah... what an inspiring interview. Bree Noble is a music marketing & business coach, best-selling author of "The Musician's Profit Path", recognised speaker, and award-winning podcaster. As founder of award-winning podcast Women of Substance Radio and The Female Entrepreneur Musician, Bree is a champion and go-to resource for female Indie artists in all genres. She was also featured in a Forbes article called "Podcasting To Fight The Patriarchy". A MUST listen to help you re-wire what it means to be a creative and a woman in business. 

Bree's free online workshop "How To Attract Your 1000 True Fans, Without Wasting Valuable Time & Money On The Wrong Marketing Tactics" www.musiciansprofitpath.com

Bree: website, Facebook and Twitter
Women of Substance: Website, Facebook and Twitter

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