EP13 | Kevin Costner was wrong!
Sorry Kevin, your Field Of Dreams philosophy just doesn't work with marketing!
So many women meet with 'resistance' when it comes to marketing, especially those who have yet to make the leap from side-income to abundance. They have the 'build it and they will come' mentality, sometimes without even realising it. They stay in hobby-mode for way too long and it comes from a distorted view of marketing. This resistance is rooted in fear. Fear of visibility, fear of rejection, fear of failure. And it doesn't help when every second ad that follows us around on social media is promising us the marketing 'hacks of 7 figure entrepreneurs'.
In this podcast I chat about a completely different way to view marketing - and it's got nothing to do with any latest method or sales funnel. Listen and let your whole mindset about marketing be challenged.