We've all heard of the 'know, like and trust' factors of marketing. But really? Does it really mean endless social media posting? In this episode I chat about my three marketing 'w' approach, which has helped even the most introverted of business owners be more confident in marketing. You'll discover that marketing is about the wave, the woo and the wed! If we aren't making the income we want, it's usually because we just aren't 'waving' and 'wedding' enough... listen and enjoy the challenge.